Saturday, March 22, 2008

Persuasion - it's only natural

Photo courtesy of aussiegall

If you are in advertising or marketing, you are in the business of persuasion. Oh yes you are.

In fact, if you’re in the human race, you’ve been persuading since you could first make goo-goo eyes at the grown-ups.

Persuasion, at its finest, is a symbiotic connection between two entities.

Girl < > Boy.
Flower < > Bee.
Brand < > Customer.

You offer potential customers a series of reasons to engage with your brand. Each reason, whether factual or emotional, moves a person closer to a transaction. Then, the product experience itself becomes the first in a new series of reasons – “would I do it again?”

Persuasion is what we do. And we can all be better at it if we see it for what is.

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