Wednesday, May 14, 2008

"What's wrong" isn't always right


Inspired by an observation from Adrian Ho the other day, that his recent posts were on the negative side. (A harsh assessment in my opinion.)

Inspired by the sheer joyfulness of WK London's ‘Welcome To Optimism’ blog.

Inspired by Goldfrapp's latest piece entitled 'Happiness'.

Inspired by the weather finally coughing up a post-50 day.

It’s time to focus on the positive. (At least for a day or two, then we can get back to being hypercritical.)

One of the many famous creative directors I’ve worked under and learned from was Lee Clow. Lee never had a bad word to say about an idea. If he didn’t like it, he didn’t say anything. He’d just move on. OR… he’d find what he liked about it and would focus on that.

People loved working for Lee, and I suspect they still do. He’d help them see the magic in their work.

It’s no different to when we work with a client. Yes, their business has warts – and the person who lives with them everyday is more painfully aware of them than anyone else. There’s much to point at and say ‘eww’. Traction happens when we accent the positive. Accent it and magnify it to outrageous proportions.

And how about our industry at large? There’s plenty plenty plenty wrong. Read all about it in every marketing blog there is, including this one. But what about what’s right? Maybe we should all spend more time focusing on the good stuff.

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