Thursday, March 26, 2009

The market never lies

A few of us are back from a long and fruitful trip to California, where the word Mexico cannot reach its second syllable without all those present flinching and checking the shadows for drug assassins.

The gigantic underground market for illegal drugs has brought a war to our doorstep.
Take away the market and the war is over.
Not that we're pro drug here at Persuasion. Noooo. We sure are anti-crime, though. Take away the crime, and so go the criminals. No doubt you'll either violently agree or disagree, as these things tend to be.
Or car audio systems. Once they were designed to be proprietary to a given vehicle, the market for stolen racks disappeared. That's why your window hasn't ended up on the sidewalk so often this past decade.
Then to advertising, where the market is yet to shift. So long as there are buyers for the type of service offered by the big agencies, not much will change. ANA speeches are words, calls for change are well and good. But really, the power lies in the pocketbook. And if that power is not being exercised, what are the reasons?
The complaints are mere venting.
The complaints are negotiating postures.
The big agencies are changing to meet the demands.
The alternatives just aren't viable solutions.
Got any more?

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