Notes to self

If you’re working the same way you were five years ago, you’re falling behind.

If you’re thinking the same way you were two years ago, you’re falling behind.

If you’re not learning something new every day, you’re falling behind.

If you’re not experimenting with every new communications platform that comes along, you’re falling behind.

If you believe it’s all about the brand, you’re falling behind.

If you believe it’s all about the work, you’re falling behind.

If you believe it’s all about the big idea, you’re falling behind.

If you’re afraid of numbers, if you start with TV, if you assume you know everything, if you assume they’re interested, you’re falling behind.

If you’re paralyzed by the realization that you’re falling behind…