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You've probably seen this video. It got lots of views, news coverage... the stuff we often measure success by.
Yes, it is another stunt on the edge of plausibility, the "reality" of the idea enhanced by its delivery mechanism, namely good old youtube.
“Woah… look at that girl jump, can you believe it? And did you see that one with the sunglasses/jeans/etc?”
Well, as James Frey knows, claiming reality sure does add another dimension to the power of your story. But when that story turns out to be not real… look out!
It seems to me we are mistreating our fellow citizens yet again - conning them into showing some interest in us.
It’s entertaining and all. But won’t the attraction of ‘reality’ wear off as soon as people tire of the trickery?
Worse still, aren’t we deepening the basis for mistrust?
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