Wednesday, July 2, 2008

The Neophyte Network strikes!

A couple months back I wondered if, instead of proclaiming our areas of experience, us advisor/consultant types ought to wear our deficiencies on our sleeves.

The thinking being: the reason we’re brought into collaborate in the first place is because of our outsider perspective.

In that rant, I took the first step, by naming categories in which we are/were entirely virginal. In our case, entertainment, pharmaceuticals, government, and a couple others.

For anyone who believes in these sorts of karma/self-actualization things, I present you with another exhibit. No sooner had the post been thrown out there to the ether than the ether replied with a project promoting an upcoming film.

The above is a pic from the meeting room where we presented our thinking. No prizes for guessing who the client is. (But prizes to client for fanatical devotion to brand touchpoints!)

So, not that one project makes us entertainment pros, we do have to take that category off our Neophyte Resume. Which leaves toys, government agencies, pharmaceuticals and auto parts. Waddya say, ether? And what about you other Neophtyes? Stand up and be clueless.

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