Friday, August 8, 2008
All the pretty titles
Here’s a bit of fluff for a summer’s day.
Crispin Porter Bogusky helped rewrite the way advertising is done by pouring creativity and intelligence into overlooked communications mediums. Yes, the need had been there forever - and “the shelf wobbler” had always been included as a symbol of the far side in the most ambitious creative briefs.
But it was all mostly lip service until traditional media finally buckled under its own oppressiveness. CPB was there to take advantage. They (and the award shows) glamorized non-traditional, making it the creative darling it is today.
Thank you Alex, Chuck, and crew. You are partly to blame for the glorious chaos we swim around in today.
Something else of note from Boulder, Florida is the new-new age job title. CPB's staff list reads like a time-capsule of advertising manufacturing, circa 2008.
Here’s a recent sampling from LinkedIn.
Director, Quality of Life
Senior Cognitive Anthropologist
Front End Architect
Quality Assurance Analyst
Service Desk Technician
Director of Business and Cultural Insights
Visual Effects Supervisor
Information Systems Manager
Director of Partnership Development
Senior DFX Artist
Cognitive and Cultural Radar (intern)
What will the agency staff list look like five years from now?