Thursday, September 18, 2008
Rushing to judgment
Social media has allowed us to criticize faster than the real world actually moves. Where will it end?
Say, a candidate makes a speech.
She says ‘My…’
And the scribes immediately jump.
‘“My?” How selfish, like it’s all about her. What about us, the people you represent?’
The candidate continues.
The critics are in a lather. Just two words into this important speech, and she’s already blowing it.
‘”Fellow?” How pandering. We’re not your friends yet, lady.’
‘Oh right, like it’s all about America. This is a global economy. We can’t afford someone to be so plainly out of touch.’
Yes, I exaggerate.
But only to make a point about the new Microsoft campaign.
Seeing as this is my second post about Jerry and Bill, you’re going to start thinking I either have a sad obsession or an undisclosed stake. I don’t. My problem is the culture of criticism combined with the ability to unleash it rapidly and powerfully.
We’re two films into a sizeable communications campaign and each one has been stomped on by the pundits.
Let it breathe. Enjoy.
And if you want my punditry, I say film number two is a very enjoyable piece. It’s Bryan Buckley at his finest.
I can’t wait to hear the speech in its entirety.