Wednesday, October 14, 2009
The two immutable conditions for purchase
These are the two conditions under which I will buy your product. Either:
I notice it,
I need it,
I can afford it,
I like how it looks/feels/smells/sounds/tastes,
I like how it makes me look/feel/smell/sound/taste,
I haven’t been disappointed by it in the past.
I like the people who made it better than I like the people who made some competing product.
I just feel like it.
Image by jeezny