Idea of the week: Samedi

We're hoping this becomes a regular feature of our site - if only we can lift our heads up from our work long enough to recognize interestingness elsewhere in the world. This first entry is from Australia, natch.


Evidently the team from Clemenger BBDO literally consulted the New Orleans voodoo spirit
 Samedi to develop the communications for a new energy drink.

Here's the website, and here is a post on Campaign Brief with more info and credits.