Thursday, December 4, 2008

Slaves to symbolism

In what seems like a move in the right direction, the executives of the big three domestic auto companies are planning to leave the corporate jets at home next time they have to visit DC. Instead, they’ll each be driving one of their products.

Progress, right? And great marketing stunt too, yeah?
Well, if I was a stakeholder in any one of those companies – hey, come to think of it, we all are – I think I’d want my leaders leading the company, not sitting behind the wheel on a thousand mile road trip.
I know there’s plenty to be said about how Detroit’s troubles are self-inflicted.
But isn’t it sobering to see another side of modern ‘actions-speak-loudest’ thinking we’ve all been talking up.

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